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July 2011

Social Media by
Gopika Spaenle,
Associate Director, Marketing

Almost a year ago, the MBA team launched the INSEAD MBA Experience blog with students, faculty and staff contributing to document life and learning at INSEAD. Recent entries have ranged from “What I Wish I Knew” (from a recent July graduate) to “Way of a Dragon” (organizing a national week) to “The Nostalgia Curve,” (a faculty posting on students’ feelings about leaving INSEAD). Simultaneously in 2010, we began tweeting to give prospective MBA candidates immediate and quick insights into the programme.

The theme of this blog and twitter campaign was recently infused into one of the MBA electives, “Advertising & Social Media Strategy,” taught by Professor Andrew Stephen, where students (in project teams) were challenged to design, create, and distribute a “viral video” to help promote the “INSEAD MBA Experience.” Similar to other electives, this was a ‘hands-on’ learning opportunity for MBAs as students had to develop marketing strategies that put the concepts from the course into practice in a real-time learning environment.

The resulting videos are wide-ranging from a fast-paced glimpse into the life of an INSEAD student to demonstrating the multi-lingual skills of the student body to funny examples of the INSEAD student mindset. At last count, there were over 75,000 views of the videos collectively on YouTube.

To see the full playlist of videos visit You Tube.

The INSEAD Admissions Interview:
What to Expect

Of course everyone wants to do well in an interview, and an interview for your target business school can be just as intimidating as one you might face in the business world. Here at INSEAD we realize the competition for a seat at a top-tier school is tough and the interview can be a daunting last step you will face in the admissions process.

This article summarises the admission's interview process at INSEAD – we hope the information provided below will help you be best prepared to meet our alumni interviewers.

Quick facts:

To be asked to interview, you must first be short-listed by our Admissions Committee.

Approximately six weeks after the application deadline, you will be informed if you have been selected to interview.

The date and time for your interview is agreed between yourself and the assigned alumni.

Your interview reports and application will then be presented to the Admissions Committee (made up of senior Faculty and Alumni) for further evaluation.

Approximately six weeks after you were selected to interview, you will be informed of our final decision.

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General information and reminders

Upcoming Admissions Deadlines

Round 3 deadline for Jan 2012 intake is 3rd August 2011

Round 1 deadline for Sept 2012 intake is 28 September 2011

Application Fee Waiver: Applicants for whom the application fee would create extreme financial hardship may apply for a fee waiver by emailing feewaiver@insead.edu. For more information read here >>