AI for Business

Demystifying Artificial Intelligence in the digital age

Artificial intelligence (AI) is rapidly emerging as the most important and transformative technology of our time. Recent advances in machine learning — a computer’s ability to self-improve its performance — have led to a rapid proliferation of new applications that are changing the game for companies in almost every industry.

These include cutting-edge Large Language Models(LLMs) applications such as ChatGPT, as well as Generative AI applications such as DALL-E2.

AI can impact businesses and managers in many profound ways:

• Substituting human judgement – AI can forecast based on patterns in data that are undetectable by humans
• Improving efficiency and productivity to increase revenue for ecommerce players – through machine learning algorithms and predictive analytics models
• Autonomous driving – made possible by rapid advances in image recognition using visual machine learning
• Customer experience in sectors such as healthcare, finance, retail and travel – through the use of AI-powered chatbots and intelligent voice assistants
• Organisational transformation – through internal data analysis of employee engagement, networks and departures
• Creative applications – ChatGPT and other generative AI applications like DALL-E2 have begun to erode the barriers between humans and machines when it comes to creativity
  

AI for Business is designed to give managers an understanding of the growing deployment of AI in business, so they can appreciate what it can and cannot do for their organisation.

The programme uses practical templates to guide how you work with data scientists and programmers in your organisation. You will understand how to make the most of these emerging technologies through hands-on sessions on commissioning projects and ideating new use cases.

AI for Business is delivered over five immersive days by faculty members at the forefront of applying AI-based techniques in areas such as marketing, finance and organisation design.

How you benefit

• Develop a unique end-to-end understanding of AI, from business relevant technical aspects to organisational, strategic and regulatory implications
• Identify AI enabled business opportunities and how to implement AI projects to gain strategic advantage
• Formulate and explore solutions to the AI challenges in your organisation through extensive exchanges with peers and faculty and real-world use cases by guest speakers in different industries
• Understand the ethics of AI: fairness and biases in machine learning
• Learn how to work effectively with data scientists and how to build an AI-powered organisation.

Participant profile

• Senior executives who want to understand how they can make their organisations AI-ready.
• Leaders and senior executives seeking the comprehensive perspective they need to lead in a digital world, with a focus on the strategic, organisational and innovation implications of AI and data technologies
• Senior managers seeking to build their own capabilities in strategy, leadership and innovation, while developing personalised, actionable plans

This programme qualifies for the INSEAD Certificate in Global Management.