- Search
Search
- LoginAccess your ApplicationFor current applicants
Or learn more about our programmes and applyAccess MyINSEADFor current participants and alumni
Contact
our advisor
For questions relating to the programme, please contact Tatiana Zaytseva.
Please visit Dates & Fees for more session dates
Calendar
ShareA bespoke 5 day Executive Management programme, developed for the Connectivity, Entertainment, Digital and Telecommunications Industries and their key suppliers.
The CTAM Europe Executive Management Programme has been specially developed for senior executives from the TMT value chain (technology, cable, content).
A highly successful programme, It has been running since 2014 with over 170 industry leaders taking part since its inception.
The emergence of digital technologies has accelerated the pace of disruption in virtually every part of the TMT value chain. This presents not only challenges to the established business order, but also creates new opportunities for growth. Yet, it is a complicated world to navigate when change seems neverending and expansive. What will be your new role in the industry ecosystem? How do you tackle digital transformation to ensure it creates value for your organisation? In a world where it's easier than ever to communicate with your customer, but also challenging in the sense that there are many channels through which to do so, how do you ensure you are customer centric? Digital transformation also requires a rethinking of leadership and culture within organisation.
The CTAM Europe Executive Management Programme will seek to provide answers to these questions and more.
How you benefit
- Build a broad set of senior manager skills, covering the areas of leadership,strategy, digital transformation, customer centricity and finance
- Interact with peers and share the latest insights
- Develop an action plan/programme you can take back to your workplace
- Broaden your perspective to better understand the challenges of the company as a whole
- if you have a general management background, refresh your knowledge and further develop your leadership skills
Participant profile
The programme is aimed at Senior Executives from the Connectivity, Content, Media, Entertainment and Cable Industries, and key suppliers.
The aim is to create a group where participants from different parts of the TMT value chain (technology, cable, content) and with different functional backgrounds (marketing, technology, finance, strategy, general management etc.) interact intensively and thus widen their perspective and break through silos.
This programme qualifies for the INSEAD Certificate in Global Management.
Programme Partner
CTAM Europe is a non-profit, non-commercial, professional membership organisation.
It was started in the US 35 years ago with a vision to advance marketing excellence in the cable industry as well as the mastery of new technologies and strategic learning in cable, broadband and other emerging media. We do this by delivering cable marketing learnings, including customer care, research initiatives and providing networking opportunities designed around the interests and needs of our members who include key decision-makers in the Connectivity, Entertainment, Digital and Telecommunications Industry, representing over 100 companies from 25 different countries.
Currently CTAM US has more than 2,800 individual members and is supported by hundreds of the industry’s leading global corporations. CTAM Europe has close to 275 members and is growing.
To find out more, please visit CTAM Europe's website.
