Strategy Execution Programme

Making your strategy work by overcoming the barriers to execution

Most companies believe that after careful strategic review, analysis and planning, they have a winning strategy. However, our research shows that many strategies fail to succeed as executives often overlook the intangible factors such as politics, emotions, and culture. The result of this is both organisational failure and individual stress and frustration – especially for the executives charged with implementation.

These executives have clear ideas and know what they need to do – and yet they cannot get it done. They may even have read the recent research, showing that hidden psychological or political factors are as important for success as the rational or tangible factors.

INSEAD’s Strategy Execution Programme provides the insights and tools to bridge that difficult gap between the rational development of strategy and real-life execution. It helps to identify hidden traps, balance the rational with the emotional and build the internal capability to continue implementing strategy successfully. Last but not least, the programme provides a ready-made support network in the form of fellow participants facing similar challenges. Arrive with a strategy report... and leave with an action plan that delivers results.

How you benefit

• Gain clarity on your strategic challenge. Come with a heightened awareness of your strategic aspirations and challenges and leave with a more realistic, actionable plan of execution
• Identify hidden barriers. Gain new insights about the hidden barriers to strategic execution and how to overcome them
• Build an actionable plan of execution. Acquire a deep understanding of how to get results from future strategic initiatives
• Understand the psychological dynamics between strategy execution practitioners and stakeholders

Participant profile

The programme is designed to benefit three key groups: managers who are new to implementing strategy; those moving into a more challenging implementation role; or executives simply looking for new ideas to try where others have failed.

Typically, they will be:

• General managers who head business units, e.g. country managers, or product or division heads
• Executives with accountability for outcome and direct control of significant resources (budgets and groups of people), e.g. heads of business units, managers of significant departments or leaders of major project teams.

This programme qualifies for the INSEAD Certificate in Global Management.